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The Story Behind Netflix’s ‘Tudum’ Sound
Ever noticed the “Tudum” sound when you start a Netflix show? This brief yet powerful sound is a key part of Netflix’s branding, crafted to be as memorable as the first note of a favorite song.
Creating ‘Tudum’
Facing the challenge to create a sound as memorable as MGM’s Leo the Lion but concise enough for the streaming era, Todd Yellin, Netflix’s VP of Product, experimented with over 30 different sounds. The winning choice? The sound of his wedding ring tapping, mixed with a reversed guitar note, perfectly crafted to signal the start of your next Netflix adventure.
Why ‘Tudum’ Works
Instant Brand Recall
Like the familiar “Hello Moto” ringtone, “Tudum” was designed to be instantly recognizable, aiming to increase brand recall by over 80%, a benchmark set by successful audio logos.
Emotional Connection
The sound is engineered to evoke anticipation and excitement, preparing viewers for a cinematic experience, akin to the opening notes of a blockbuster film.
Universal Branding
Used consistently across all platforms, “Tudum” helps Netflix maintain a cohesive brand identity worldwide, much like the iconic McDonald’s…
