Unveiling the True Essence of Minimum Viable Product (MVP) in Product Development
In the dynamic realm of product development, the term “Minimum Viable Product” (MVP) holds a pivotal position. As defined on Wikipedia, an MVP is described as follows: “In product development, the minimum viable product is the product with the highest return on investment versus risk.” In simpler terms, it represents the initial iteration of a product, equipped with essential features, designed to facilitate testing and iteration, all while minimizing risk and maximizing ROI. But is this definition truly comprehensive, or does it merely scratch the surface of what an MVP entails?
The Conventional MVP Approach
On social media platforms or online, you might have come across an image that attempts to encapsulate the concept of MVP. It often features a sequence starting from a basic concept and evolving into a fully developed product. While this depiction serves as a fundamental introduction to MVP, it might not provide the complete picture.
In the conventional understanding of MVP, if you aim to develop a personal transporter resembling a car, your initial prototype would indeed be a stripped-down version of that car. This prototype contains only the bare essentials required to function. Subsequent iterations are then created, refining the product based on testing and user feedback until you achieve what you consider the minimal viable version of your product.
However, is it realistic to think that you would start by developing a skateboard or a children’s scooter when your ultimate goal is a personal car?
In my opinion, the journey towards an MVP involves a more nuanced approach.
The Evolving MVP: A Sequence of Prototypes
In a broader sense, developing an MVP is akin to crafting a series of prototypes. These prototypes serve as stepping stones, allowing you to explore the essence of your product idea and what can be omitted without compromising its viability. Let’s delve into this concept further.
Imagine you’re embarking on the development of a personal transporter, but your focus is not just on creating any personal transporter; you want to emphasize the user experience (UX). In this scenario, your very first prototype might not resemble a car at all. It might be a simple frame with wheels, devoid of a complex engine.
The UX-Centric Approach
Why would you create such a rudimentary prototype? The answer lies in the emphasis on UX. If your goal is to test and validate the user experience, you don’t need a full-fledged engine at this stage. Instead, you can employ techniques like the “Wizard of Oz” method, where human intervention simulates technology.
By adopting this approach, you can gauge user reactions and gather valuable insights into the UX without investing heavily in technology. It’s crucial to acknowledge that in the vast majority of projects, UX plays a pivotal role. Therefore, starting with minimal technology and focusing on UX can be a strategic choice.
Revising the MVP Definition
Considering the UX-centric approach, let’s revisit the traditional depiction of MVP. Rather than starting with a stripped-down car, your MVP journey might begin with a basic frame and wheels, highlighting the user experience aspect. This initial version is designed for testing and validation, with the understanding that technology can be introduced in subsequent iterations.
Designer Perspective
During this exploration, a perceptive challenge arose from a talented designer. He raised questions about the MVP presentation, with a specific focus on user experience and client interest. His inquiry, while straightforward, held profound significance.
How much technology do you need for a first prototype? Do you need an engine if you are interested in the UX?
The answer, is that you don’t necessarily require advanced technology for the initial prototype, especially if your focus is on UX. The designer’s perspective underscores the importance of aligning your MVP with your primary objectives and user-centric goals.
The Updated MVP Vision
In light of designer’s perspective and the emphasis on UX, let’s revisit our MVP journey. The latest iteration of the MVP is devoid of an engine, and instead, it features a few volunteers simulating its functionality. This revision underscores the unwavering commitment to focusing on user experience, even in the absence of sophisticated technology.
The Final Verdict on MVP
So, where does this leave us in our quest to understand the essence of Minimum Viable Product in product development? In summary, the conventional understanding of MVP as a stripped-down version of the final product holds true but only scratches the surface.
A more nuanced perspective reveals that MVP can encompass a sequence of prototypes, each tailored to specific goals and objectives. Whether you start with a basic frame and wheels or a minimalist car, the key is to align your MVP with your primary focus, whether it’s technology, user experience, or any other aspect crucial to your product’s success.
The MVP journey is about iteration, testing, and adaptation. It’s about evolving from a basic concept to a refined product, all while minimizing risk and maximizing return on investment. In the ever-evolving landscape of product development, understanding the true essence of MVP is the first step toward creating products that not only meet user needs but exceed their expectations.
